In this day and age, building a brand is key to business success. Branding provides businesses with an identity beyond products and services alone, creating something unique that customers can connect with. Whether you’re a business owner or a designer working on a branding project for a client, creating a strong, relevant and recognizable brand is essential for growing your business and building a loyal, scalable customer base.
With fluorescent ‘80s tones and shimmering visions of the future, jaunty line drawings and playful mascots, many of 2022’s trends come with more than a hint of optimism. Not everything is flamboyant, of course, but even the more restrained developments point to climate care, personal development and finding joy in the moment.
We may not be swinging into a bright new world quite yet, but these colorful and engaging branding design trends suggest 2022 should brim with life.
