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10 Reasons To Choose Ebani Advertising To Help Give Your Business Idea An Identity
If you’re looking to establish a strong identity for your business idea, choosing the right partner for digital marketing can make all the difference.
The Future Looks Artificially Driven and the Truth To It Is Awesome
Artificial Intelligence (AI) has been a hot topic in recent years, with businesses across different sectors trying to leverage its potential to drive innovation and efficiency.
Why Local Presence Management is Critical to Brand Health
New research shows the power of local presence management to increase brand discovery and drive a multitude of business outcomes. In today’s digital age, businesses…
Building Brand Love: Driving Consumer Behavior through Product Loyalty
Creating a successful brand in today’s highly competitive market requires more than just providing high-quality products or services.
Five steps for a successful rebrand
Guide for giving your company a makeover There are many reasons a company might consider rebranding. For whatever reason your company may be considering it, you’ll want to approach your rebrand in a way that will yield the most successful result.
Rebranding – Why is it important?
Have you been in business for at least 7 to 10 years? Congratulations are in order. In the same breath, however, for any company that’s been around for a number of years, that 7-to-10-year mark is when your identity starts to lose that original…
Branding – What it is and why it’s important for your company
Stand apart from the competition An effective brand gives you an edge over the competition in an increasingly competitive marketplace. However, many company stakeholders don’t exactly…
Top SEO Trends You Shouldn’t Ignore in the New Year
Improve Search Results in 2022 Smart business owners know that it’s not enough to simply have a company website. You want customers to find it. Search Engine Optimization (SEO)…
5 Top Website Design Trends for 2022
Evolving, Improving Functionality The internet is ever-changing and so are the needs of users. More people jumped online during the pandemic, mobile devices have become more powerful, and technology is rapidly advancing.
Why You Need to Redesign Your Website in 2022
Make This the Year You Improve Your Online Presence Perhaps you’ve read about new website trends and realize it’s been a while since you’ve spruced up your business’ website.
What is inbound marketing and how does it work?
When it comes to ways for getting out the word about your company and the business you do, there are several tactics. Much more than a buzzword or passing fad, inbound marketing is an effective…
Why you should always invest in marketing
If no one knows about your business, how do you grow? You may have the absolute best product or service available, but if your target audience doesn’t know about it, it might as well not even exist.
10 Tips for Creating Effective Outdoor Signs
Your business’s outdoor signage should be effectively branded to draw the customer in and help convey the nature of the experience inside. Your goal is to be seen…
How Outdoor Signs Can Help Your Business Thrive
Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. When shoppers go outdoors with the intent…
The year for out of home advertising, 2022
In recent years OOH has evolved significantly and become a cost-effective solution for reaching consumers. Due to the dynamic nature of Digital out-of-home, brands have a better…
All Hail, Indian Premier League – The biggest T20 league in the world, any broadcasters dream win.
Being the biggest T20 league in the world, IPL came with immense opportunities for advertisers and brands who were looking to target…
How do blogs make money?
Here’s how it works: when someone clicks the link on your site, goes to the affiliate’s site and proceeds to buy the product you’ve endorsed, you earn a commission on the sale. For blogs with an engaged audience…
Branding design in 2022: it’s looking bright
In this day and age, building a brand is key to business success. Branding provides businesses with an identity beyond products and services alone, creating something unique…
A Silent but most vital asset of branding
When it comes to your business’s branding and advertising, signages are like salespersons, silently guiding your consumers. Indoor help customers navigate through the products…
Top 12 Advertising Blogs You Must Follow Now
Keep up with ad trends by following these websites. Even if you’re not starting an advertising agency, odds are you or someone at your business is responsible for the company’s ads and marketing…
Advertising in the Metaverse Explained: It’s a Jungle Out There.
Understanding the next era of advertising In the next ten years, the metaverse is expected to sign on a billion users and eventually earn over $1 trillion in revenues. This presents a massive opportunity…
Personas for Healthcare Digital Marketing
In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound marketing campaign…
6 Top Digital Advertising Trends to Watch in 2022
You can expect the vast majority of newfound ad spend to go to short-form video ads. Today’s consumers have little patience for long videos. One analysis found that Instagram…
Tips to develop shareable content
Since the majority of people have been spending more time at home during the pandemic, social media usage has skyrocketed. That means that there’s as much opportunity as ever to gain greater exposure through intelligent, shareable marketing…
Refresh your brand to align with changing customer priorities in the New Normal.
Almost every business had to make quick adjustments at the beginning of the pandemic, and that usually included some kind of brand refresh. For some that meant being more…
The 19 Best Marketing Strategies for 2022 (That You Can Actually Do)
According to the source, “It’s important to know the digital marketing trends of 2022. But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream…
Content Marketing Priorities for B2B & B2C in 2022
According to the source, “Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness.” Competition is fierce for both B2B and B2C companies as they increase…
7 Marketing Trends That Will Define Success in 2022
Previously, marketing was primarily concerned with getting your name out there. However, in 2022, it will be all about building a strong brand, presenting a captivating story, and assessing the story’s success. It’s no longer enough to build a brand…
7 Predictions For Marketing Technology In 2022
Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio…
Is Experiential Retail Still Relevant?
While experiential retail differs plenty from traditional Retail, it has the requirement of customers physically coming in and exploring the brand in common with it. It requires staff, offers a variety of services to the customer, bringing the most convenient buying experience to them within the premises…
HYBRID WORK – WHERE DO YOU FIT?
Going to the office every day was once the norm but the global pandemic in 2020 changed the scenario forcing companies to support thousands of employees working from home. Post which partial reopening of public spaces was allowed with only a maximum of 50% occupancy,…
5 Digital Marketing Trends You Need to Know For 2022
The digital marketing landscape changes every year, and some years are more notable trends than others. Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns…
Building your social media marketing strategy for 2022
Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy…