According to the source, “It’s important to know the digital marketing trends of 2022. But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at.”
- Use Facebook lead ads to collect zero-party data
- Create custom Facebook Page audiences
- Prep for expanded text ads takeoff
- Run Performance Max campaigns
- Improve conversion tracking with Google Ads enhanced conversions
- MUMify your content
- Video schema
- Optimize for passage ranking (sort of)
- Technical SEO [the easy kind]
- Social local SEO
- Shoppable live streams
- No, not TikTok
- Close the door on open rates
- Email preference centers
- Plain text emails
- Meaningful. Multimedia. Meta. ← (not the metaverse)
- Accessible & inclusive content
- Use Canva
- Conversational copywriting
Source:
https://lnkd.in/dWRMfswi
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