Best Western Ashoka
industry
Hospitality
our role
Brand Strategy, Naming and Visual Identity
Reviving a Legacy. Reimagining Hospitality
Once a landmark in Hyderabad’s hospitality scene, Ashoka Hotel had faded from public memory. When the founders decided to bring it back to life, Ebani was brought in to lead the transformation, not just as a creative partner, but as a brand consultant.
From strategy to execution, Ebani played a pivotal role:
Rebranded the hotel in alignment with Best Western’s global standards
Facilitated the Best Western partnership to manage operations
Crafted a new identity and design language for the hotel and its outlets
Designed marketing, operations, and in-room collaterals
Drove the launch strategy and helped position the brand for a new era
We combine creativity with strategy to deliver results-driven solutions.
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