Khurana’s
industry
Fashion And Clothing
our role
Brand Strategy and Paid Marketing
Bringing a Heritage Brand Online
For over 25 years, Khurana’s has been an iconic clothing brand in Kurta Pyjama, Pathani suits, Sherwanis, and Kidswear in Hyderabad that’s trusted for its quality and reasonable pricing. Ebani helped Khurana’s to go digital. An otherwise traditional operator seized the opportunity to utilize the power of current digital promotions to market the brand during the period of Ramadhan (April to May) to garner sales. We were successful in establishing the brand to resonate with its target audience. A host of collaterals for Facebook and Instagram were designed and promoted, garnering 3.3 million engagements within the month, leading to USD 9 million (close approximation) in sales
Our scope of work included:
Executing targeted digital campaigns to drive customer engagement and boost sales
Crafting brand-aligned promotional content to resonate with the target audience
Supporting the brand’s transition from traditional retail to a strong digital presence
Photoshoot
We combine creativity with strategy to deliver results-driven solutions.
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