Androlife provides healthcare services in the male infertility space. A very unique subject for us to handle. The opportunity to work on such a unique subject excited us to on board Androlife as a client. The scope largely is to strategize, design and deliver social media content that garners footfalls and also establishes brand association. A topic that is talked in hush tones, male infertility has elements of denial and stigma writ all over... and added to it is the fact that infertility has always been perceived as a woman issue. Getting men to accept and face this hurdle via educating all stakeholders ensures the objectives are always met.