Rockwell Industries Limited is a leading Commercial Refrigeration Appliance manufacturer in India. It has over 25% of the entire commercial market share of the country. Ebani was approached to give this 35+ years season manufacturer an elevated brand presence in its market place. The brand wanted to first get their sales office to showcase the new brand look and follow it up by taking the design language into brand owned and operated retail outlets, followed by franchises. We successfully gave the brand a clean and distinct positioning wherein the company's ethos, the product USPs and the brand's pillars independently stood apart while also coming together to speak to customers in a unified valued manner.