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How to Choose a Unique Brand Name?

How to Choose a Unique Brand Name?

An iconic name will give your brand great value. The process of selecting a simple, memorable brand name is not easy, but if you make an effort, you can have a name with the highest recall value. In this article we discuss How to Choose…

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Every Company Needs a Narrative

Every Company Needs a Narrative

Companies are missing a big opportunity – to craft an inspiring corporate narrative. How do I define narrative? It’s not a story. Stories are generally self-contained in that they have a beginning, a middle and an end. I see narratives, in contrast, as open-ended.

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Why Start-ups Fail?

Why Start-ups Fail?

It’s not always the horse or the jockey. Most start-ups don’t succeed: More than two-thirds of them never deliver a positive return to investors. But why do so many end disappointingly? That question hit me with full force several years ago when I realized I couldn’t answer it.

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