Keep up with ad trends by following these websites. Even if you’re not starting an advertising agency, odds are you or someone at your business is responsible for the company’s ads and marketing…

Understanding the next era of advertising In the next ten years, the metaverse is expected to sign on a billion users and eventually earn over $1 trillion in revenues. This presents a massive opportunity…

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound marketing campaign…

Being the biggest T20 league in the world, IPL came with immense opportunities for advertisers and brands who were looking to target…

You can expect the vast majority of newfound ad spend to go to short-form video ads. Today’s consumers have little patience for long videos. One analysis found that Instagram…

Since the majority of people have been spending more time at home during the pandemic, social media usage has skyrocketed. That means that there’s as much opportunity as ever to gain greater exposure through intelligent, shareable marketing…

Almost every business had to make quick adjustments at the beginning of the pandemic, and that usually included some kind of brand refresh. For some that meant being more…

According to the source, “It’s important to know the digital marketing trends of 2022. But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream…

According to the source, “Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness.” Competition is fierce for both B2B and B2C companies as they increase…

Previously, marketing was primarily concerned with getting your name out there. However, in 2022, it will be all about building a strong brand, presenting a captivating story, and assessing the story’s success. It’s no longer enough to build a brand…

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio…

While experiential retail differs plenty from traditional Retail, it has the requirement of customers physically coming in and exploring the brand in common with it. It requires staff, offers a variety of services to the customer, bringing the most convenient buying experience to them within the premises…

Going to the office every day was once the norm but the global pandemic in 2020 changed the scenario forcing companies to support thousands of employees working from home. Post which partial reopening of public spaces was allowed with only a maximum of 50% occupancy,…

The digital marketing landscape changes every year, and some years are more notable trends than others. Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns…

Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy…

It started as a futuristic vision, but it didn’t stay that way very long. Augmented and Virtual Reality are fast earning their place as part of what is normal: an almost essential, well-accepted facet of modern life. But what are they, exactly? Augmented Reality…

Back in the 50s, US food company General Mills’ started selling its instant cake mix Betty Crocker in the American market. However, they failed to make much headway and sales plateaued.

Doing content marketing well requires a lot of work and attention. You have to be willing to roll with the punches, tinker, and try new things. It’s a challenge, but it’s a lot easier when you work with the right content marketing agency…

If you’re a content marketer, you have one job: to create content that wins people’s hearts and minds, and turns them into lifelong supporters of your brand. It isn’t easy, especially when you need to create quality content consistently…

Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story…

There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner.

An iconic name will give your brand great value. The process of selecting a simple, memorable brand name is not easy, but if you make an effort, you can have a name with the highest recall value. In this article we discuss How to Choose…

According to a recent online survey, approximately 92% of buyers research about a product before considering to purchase it. The reason a company should have a strong digital presence…

Companies are missing a big opportunity – to craft an inspiring corporate narrative. How do I define narrative? It’s not a story. Stories are generally self-contained in that they have a beginning, a middle and an end. I see narratives, in contrast, as open-ended.

What do an administrative assistant, exercise physiologist, and music composition major have in common? They are all among our top hires for software developer roles. Many stellar engineers have no formal certifications or degrees…

You want to start a business. Awesome. So does 65% of the 20-something crowd. The fact that you’re on this website, reading this article, means that the odds are pretty high that you’re interested in starting a business.

It’s not always the horse or the jockey. Most start-ups don’t succeed: More than two-thirds of them never deliver a positive return to investors. But why do so many end disappointingly? That question hit me with full force several years ago when I realized I couldn’t answer it.

Motivation is a powerful energy that drives and excites employees, which results in their maximum contribution. Setting and achieving goals, clear expectations, recognition, feedback, as well as encouraging management all contribute…

Most professional writing falls into two categories: creative writing and content writing. Writers have careers in both, but the work can be very different. What does creative writing mean? What does content writing mean?…

Today, there is a huge hype around the made in India products. This initiated me to research and write about Famous Indian Brands. We are surrounded by numerous brands mostly dominated from all over the world.

A communications degree is all about learning how to communicate information effectively. Good communication is essential in all industries, helping to sell products to the public, maintain strong relationships with investors,…