Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio…

While experiential retail differs plenty from traditional Retail, it has the requirement of customers physically coming in and exploring the brand in common with it. It requires staff, offers a variety of services to the customer, bringing the most convenient buying experience to them within the premises…

Going to the office every day was once the norm but the global pandemic in 2020 changed the scenario forcing companies to support thousands of employees working from home. Post which partial reopening of public spaces was allowed with only a maximum of 50% occupancy,…

The digital marketing landscape changes every year, and some years are more notable trends than others. Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns…

Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy…

It started as a futuristic vision, but it didn’t stay that way very long. Augmented and Virtual Reality are fast earning their place as part of what is normal: an almost essential, well-accepted facet of modern life. But what are they, exactly? Augmented Reality…

Back in the 50s, US food company General Mills’ started selling its instant cake mix Betty Crocker in the American market. However, they failed to make much headway and sales plateaued.

Doing content marketing well requires a lot of work and attention. You have to be willing to roll with the punches, tinker, and try new things. It’s a challenge, but it’s a lot easier when you work with the right content marketing agency…

If you’re a content marketer, you have one job: to create content that wins people’s hearts and minds, and turns them into lifelong supporters of your brand. It isn’t easy, especially when you need to create quality content consistently…

Building a brand doesn’t happen overnight. It takes a lot of work to forge strong relationships with people—and much of that work is done through marketing. Unless you have a powerhouse internal team to help you tell your story…

There’s a lot a creative agency can do for your brand. But if you haven’t worked with one before, you might not know how to start off on the right foot. To get the best work from your creative agency, you want to approach things as a true creative partner.

An iconic name will give your brand great value. The process of selecting a simple, memorable brand name is not easy, but if you make an effort, you can have a name with the highest recall value. In this article we discuss How to Choose…

According to a recent online survey, approximately 92% of buyers research about a product before considering to purchase it. The reason a company should have a strong digital presence…

Companies are missing a big opportunity – to craft an inspiring corporate narrative. How do I define narrative? It’s not a story. Stories are generally self-contained in that they have a beginning, a middle and an end. I see narratives, in contrast, as open-ended.

What do an administrative assistant, exercise physiologist, and music composition major have in common? They are all among our top hires for software developer roles. Many stellar engineers have no formal certifications or degrees…

You want to start a business. Awesome. So does 65% of the 20-something crowd. The fact that you’re on this website, reading this article, means that the odds are pretty high that you’re interested in starting a business.

It’s not always the horse or the jockey. Most start-ups don’t succeed: More than two-thirds of them never deliver a positive return to investors. But why do so many end disappointingly? That question hit me with full force several years ago when I realized I couldn’t answer it.

Motivation is a powerful energy that drives and excites employees, which results in their maximum contribution. Setting and achieving goals, clear expectations, recognition, feedback, as well as encouraging management all contribute…

Most professional writing falls into two categories: creative writing and content writing. Writers have careers in both, but the work can be very different. What does creative writing mean? What does content writing mean?…

Today, there is a huge hype around the made in India products. This initiated me to research and write about Famous Indian Brands. We are surrounded by numerous brands mostly dominated from all over the world.

A communications degree is all about learning how to communicate information effectively. Good communication is essential in all industries, helping to sell products to the public, maintain strong relationships with investors,…

However, our love and connect with the brand Amul make us ruminate over it. A native brand success story example-Amul. A Consistent Advertisement elevating Brand Identity-Amul. The utterly butterly ‘Amul girl’ is an icon…