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Surviving the startup jungle: thriving in a fast-paced work environment
Startups: loved or hated, they remain a driving force of innovation and growth. These dynamic organizations offer abundant opportunities…
What about the jobs ChatGPT could create?
Ever since the release of ChatGPT, there has been a lot of discussion about the potential job losses that could result from this advanced chatbot.
ChatGPT: What Is It and How Does It Work?
In recent years, artificial intelligence (AI) has made significant advancements, revolutionizing various industries, including the field of natural…
How To Use ChatGPT as a Creative Writing Partner
How To Use ChatGPT as a Creative Writing Partner? Introduction Writing is a beautiful and fulfilling form of expression, but it can also be challenging at times.
Is Work From Home A Reason For The Latest Layoffs in the IT Domain
The COVID-19 pandemic has brought about a massive shift in the way we work. With social distancing measures in place, many companies…
The Curious Case of Creative Agencies – Chaos vs Structure
Have you ever wondered who are the people within an agency that turn chaos into structure and make sure both creative teams and clients…
How Is Client Feedback Essential to the Project Management Process?
Project management might feel like an internal affair, but it’s really all about the client. Client feedback should be encouraged at every…
Structure for Creative Agencies: 6 Ways to Deliver Good Ideas on Time
Ideas are the beating heart of any creative business. That said, time is money. So, if you aren’t delivering a service professionally…
5 Ways to Make Your Marketing Agency More Efficient
Marketing agencies are acutely aware that higher efficiency ratios and agency productivity leads to profit. But these are challenging times…
Survey: What Are Professional Service Agencies Keen to Improve in 2023?
To keep our finger on the pulse of what makes the professional services industry tick, we recently interviewed over 100 agencies for our 2023…
The Accidental CEO: Nine Operational Steps to Success
It’s a common story – you started out as a talented freelancer, living the dream of only doing the work you love, not answering to anyone…
How Do I Know What Marketing Deliverables My Business Needs?
Defining the most appropriate marketing deliverables for a campaign can be more difficult than you might think. That’s because there are many factors…
How to Choose the Right Marketing Deliverables?
In any field of work, the term “deliverables” is often used to describe the tangible outputs created as a result of a project or campaign.
What Customers Think of When Choosing A Product and Service
Choosing a product or service can be a daunting task, especially with so many options available in the market today. As a customer, one must consider several factors before deciding…
Why choose a lesser known name as against a global brand when selecting an Advertising Agency for your Company.
At the end, it’s people work for people. The banners at the top keeps changing during the course…
Build Stronger Customer Relationships Through Lifecycle Stage Retention Marketing
Loyalty is the key for 2023. As economic uncertainty persists, the best way to ensure a strong 2023 is for brands to focus on their existing customers.
10 Reasons To Choose Ebani Advertising To Help Give Your Business Idea An Identity
If you’re looking to establish a strong identity for your business idea, choosing the right partner for digital marketing can make all the difference.
The Future Looks Artificially Driven and the Truth To It Is Awesome
Artificial Intelligence (AI) has been a hot topic in recent years, with businesses across different sectors trying to leverage its potential to drive innovation and efficiency.
Why Local Presence Management is Critical to Brand Health
New research shows the power of local presence management to increase brand discovery and drive a multitude of business outcomes. In today’s digital age, businesses…
Building Brand Love: Driving Consumer Behavior through Product Loyalty
Creating a successful brand in today’s highly competitive market requires more than just providing high-quality products or services.
Five steps for a successful rebrand
Guide for giving your company a makeover There are many reasons a company might consider rebranding. For whatever reason your company may be considering it, you’ll want to approach your rebrand in a way that will yield the most successful result.
Rebranding – Why is it important?
Have you been in business for at least 7 to 10 years? Congratulations are in order. In the same breath, however, for any company that’s been around for a number of years, that 7-to-10-year mark is when your identity starts to lose that original…
Branding – What it is and why it’s important for your company
Stand apart from the competition An effective brand gives you an edge over the competition in an increasingly competitive marketplace. However, many company stakeholders don’t exactly…
Top SEO Trends You Shouldn’t Ignore in the New Year
Improve Search Results in 2022 Smart business owners know that it’s not enough to simply have a company website. You want customers to find it. Search Engine Optimization (SEO)…
5 Top Website Design Trends for 2022
Evolving, Improving Functionality The internet is ever-changing and so are the needs of users. More people jumped online during the pandemic, mobile devices have become more powerful, and technology is rapidly advancing.
Why You Need to Redesign Your Website in 2022
Make This the Year You Improve Your Online Presence Perhaps you’ve read about new website trends and realize it’s been a while since you’ve spruced up your business’ website.
What is inbound marketing and how does it work?
When it comes to ways for getting out the word about your company and the business you do, there are several tactics. Much more than a buzzword or passing fad, inbound marketing is an effective…
Why you should always invest in marketing
If no one knows about your business, how do you grow? You may have the absolute best product or service available, but if your target audience doesn’t know about it, it might as well not even exist.
10 Tips for Creating Effective Outdoor Signs
Your business’s outdoor signage should be effectively branded to draw the customer in and help convey the nature of the experience inside. Your goal is to be seen…
How Outdoor Signs Can Help Your Business Thrive
Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. When shoppers go outdoors with the intent…
The year for out of home advertising, 2022
In recent years OOH has evolved significantly and become a cost-effective solution for reaching consumers. Due to the dynamic nature of Digital out-of-home, brands have a better…
All Hail, Indian Premier League – The biggest T20 league in the world, any broadcasters dream win.
Being the biggest T20 league in the world, IPL came with immense opportunities for advertisers and brands who were looking to target…
How do blogs make money?
Here’s how it works: when someone clicks the link on your site, goes to the affiliate’s site and proceeds to buy the product you’ve endorsed, you earn a commission on the sale. For blogs with an engaged audience…