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Is Experiential Retail Still Relevant?

Is Experiential Retail Still Relevant?

While experiential retail differs plenty from traditional Retail, it has the requirement of customers physically coming in and exploring the brand in common with it. It requires staff, offers a variety of services to the customer, bringing the most convenient buying experience to them within the premises…

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HYBRID WORK – WHERE DO YOU FIT?

HYBRID WORK – WHERE DO YOU FIT?

Going to the office every day was once the norm but the global pandemic in 2020 changed the scenario forcing companies to support thousands of employees working from home. Post which partial reopening of public spaces was allowed with only a maximum of 50% occupancy,…

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How to Choose a Unique Brand Name?

How to Choose a Unique Brand Name?

An iconic name will give your brand great value. The process of selecting a simple, memorable brand name is not easy, but if you make an effort, you can have a name with the highest recall value. In this article we discuss How to Choose…

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Every Company Needs a Narrative

Every Company Needs a Narrative

Companies are missing a big opportunity – to craft an inspiring corporate narrative. How do I define narrative? It’s not a story. Stories are generally self-contained in that they have a beginning, a middle and an end. I see narratives, in contrast, as open-ended.

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Why Start-ups Fail?

Why Start-ups Fail?

It’s not always the horse or the jockey. Most start-ups don’t succeed: More than two-thirds of them never deliver a positive return to investors. But why do so many end disappointingly? That question hit me with full force several years ago when I realized I couldn’t answer it.

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