Guide for giving your company a makeover There are many reasons a company might consider rebranding. For whatever reason your company may be considering it, you’ll want to approach your rebrand in a way that will yield the most successful result.

Have you been in business for at least 7 to 10 years? Congratulations are in order. In the same breath, however, for any company that’s been around for a number of years, that 7-to-10-year mark is when your identity starts to lose that original…

Stand apart from the competition An effective brand gives you an edge over the competition in an increasingly competitive marketplace. However, many company stakeholders don’t exactly…

Improve Search Results in 2022 Smart business owners know that it’s not enough to simply have a company website. You want customers to find it. Search Engine Optimization (SEO)…

Evolving, Improving Functionality The internet is ever-changing and so are the needs of users. More people jumped online during the pandemic, mobile devices have become more powerful, and technology is rapidly advancing.

Make This the Year You Improve Your Online Presence Perhaps you’ve read about new website trends and realize it’s been a while since you’ve spruced up your business’ website.

When it comes to ways for getting out the word about your company and the business you do, there are several tactics. Much more than a buzzword or passing fad, inbound marketing is an effective…

If no one knows about your business, how do you grow? You may have the absolute best product or service available, but if your target audience doesn’t know about it, it might as well not even exist.

Your business’s outdoor signage should be effectively branded to draw the customer in and help convey the nature of the experience inside. Your goal is to be seen…

Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. When shoppers go outdoors with the intent…

In recent years OOH has evolved significantly and become a cost-effective solution for reaching consumers. Due to the dynamic nature of Digital out-of-home, brands have a better…

Being the biggest T20 league in the world, IPL came with immense opportunities for advertisers and brands who were looking to target…

Here’s how it works: when someone clicks the link on your site, goes to the affiliate’s site and proceeds to buy the product you’ve endorsed, you earn a commission on the sale. For blogs with an engaged audience…

In this day and age, building a brand is key to business success. Branding provides businesses with an identity beyond products and services alone, creating something unique…

When it comes to your business’s branding and advertising, signages are like salespersons, silently guiding your consumers. Indoor help customers navigate through the products…

Keep up with ad trends by following these websites. Even if you’re not starting an advertising agency, odds are you or someone at your business is responsible for the company’s ads and marketing…

Understanding the next era of advertising In the next ten years, the metaverse is expected to sign on a billion users and eventually earn over $1 trillion in revenues. This presents a massive opportunity…

In the realm of healthcare digital marketing, it’s incredibly important to define your “healthcare buyer personas” before diving headfirst into a full-fledged digital or inbound marketing campaign…

You can expect the vast majority of newfound ad spend to go to short-form video ads. Today’s consumers have little patience for long videos. One analysis found that Instagram…

Since the majority of people have been spending more time at home during the pandemic, social media usage has skyrocketed. That means that there’s as much opportunity as ever to gain greater exposure through intelligent, shareable marketing…

Almost every business had to make quick adjustments at the beginning of the pandemic, and that usually included some kind of brand refresh. For some that meant being more…

According to the source, “It’s important to know the digital marketing trends of 2022. But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream…

According to the source, “Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness.” Competition is fierce for both B2B and B2C companies as they increase…

Previously, marketing was primarily concerned with getting your name out there. However, in 2022, it will be all about building a strong brand, presenting a captivating story, and assessing the story’s success. It’s no longer enough to build a brand…

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant: AI, the power of story and content in video and audio…

While experiential retail differs plenty from traditional Retail, it has the requirement of customers physically coming in and exploring the brand in common with it. It requires staff, offers a variety of services to the customer, bringing the most convenient buying experience to them within the premises…

Going to the office every day was once the norm but the global pandemic in 2020 changed the scenario forcing companies to support thousands of employees working from home. Post which partial reopening of public spaces was allowed with only a maximum of 50% occupancy,…

The digital marketing landscape changes every year, and some years are more notable trends than others. Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns…

Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy…

It started as a futuristic vision, but it didn’t stay that way very long. Augmented and Virtual Reality are fast earning their place as part of what is normal: an almost essential, well-accepted facet of modern life. But what are they, exactly? Augmented Reality…

Back in the 50s, US food company General Mills’ started selling its instant cake mix Betty Crocker in the American market. However, they failed to make much headway and sales plateaued.

Doing content marketing well requires a lot of work and attention. You have to be willing to roll with the punches, tinker, and try new things. It’s a challenge, but it’s a lot easier when you work with the right content marketing agency…