Tata Tele Services Ltd. is a telecommunications services provider that offered CDMA technology connectivity services to its customers. Operating in both the B2B as well as B2C space, it today operates as Tele Business Services Limited. In the consumer space, it offers 2G and 3G mobile services, home broadband, public WiFi besides content services. It also acts as a single stop shop providing ICT services including voice, data, cloud, IoT, etc. to large and small enterprises. Tata Tele Services kept us on our toes. At the peak of the telecom wars, wherein competition (Airtel, Idea & Reliance) were rolling out packages by the day, and pressured competition endlessly, staying alert and responding within the day was the order. Ebani accepted the challenge and successfully rolled out traditional media campaigns in the form of publications ads, billboards, dynamic outlet branding, posters, leaflets, banners, danglers, videos, TVCs, radio jingles, in cinema...name it and we were doing it. As the saying goes 'hard work payoffs', we were successful in achieving great milestones. The best being taking the client to the Number 1 Telecom Operator of the state.