Your business’s outdoor signage should be effectively branded to draw the customer in and help convey the nature of the experience inside. Your goal is to be seen, understood, and remembered. To elicit the desired response from consumers, both form and content are key. A sign’s design is arguably even more important than what the sign says—after all, if you can’t read it, you can’t respond to what the message is saying. A study says, a person driving 45 kms an hour in moderately busy traffic on a multi-lane highway sees a sign and reacts in 1.5 to 3 seconds. What should do to maximize your signage’s visibility and legibility? Some helpful tips to consider:
1. The Perfect Location: Place your sign as close to the street as regulations allow. Make sure it stands out from its surroundings in terms of its shape, size, and color; is free of obstructions, such as trees; and is positioned at a suitable height for the type of traffic passing by. Drive past your business from all directions to determine the best location for your sign—aim for maximum exposure to your target audience—and road-test it by having someone impartial do a drive-by and tell you what your sign is all about.
2. Size matters: In addition to being uncomplicated and easy to read, your font should be big enough to be easily legible to all age groups—this is where drive-by testing is important—and use mixed-case letters rather than all caps, which are harder to read due to their more uniform size and shape. Generally, you will need 1 inch of letter height for every 10 feet of viewing distance.
3. Color theory: Make sure you choose contrasting colors, such as black on yellow or dark blue on white. High color contrast can improve outdoor advertising recall by 38%. Of course, you will also have to consider your brand’s existing colors as well as what type of response you’re going for physiologically and psychologically. “Hot colors” like orange, yellow, and red are generally considered high-response colors, for example, while blue, green, and purple are less stimulating but also more soothing. The proper amount of “white space” is also important; 30% to 40% of your sign’s area should be left bare to prevent visual clutter, which impairs readability.
4. Keep it short: In general, the average adult reads about 250 words per minute, or approximately four words per second, so make your point succinctly. Think about what you want to say, say it in as few words as possible, then edit your copy down ruthlessly until the fluff is gone and the meaning remains. Aim for three to five words per headline with supporting info below if necessary. If you can, save the details for once the customer is inside. The exception to brevity: abbreviations. Studies show that abbreviations take 800 to 1,000 milliseconds to read—considerably slower than the non-abbreviated rate of 250 milliseconds per word. So avoid them unless they’re virtually universal or integral to your message.
5. Provide context whenever possible: Whether it’s a familiar logo, an image, a graphic symbol like an emoticon, or the first part of a two-part dynamic message, context helps readers understand a message more quickly in order to react. Integrating audience-familiar words and phrases and using rhythm, rhymes, repetition (“Real food, real fast”), and/or alliteration also aid processing speed and memory. Even chat abbreviations like LOL, OMG, and BFF can be highly effective—as well as space-saving—when used with the right demographic.
6. Be memorable and creative: Boring signs are, well, boring. Humor and clever wordplay are great ways to grab people’s attention and show them that you’re a fun place to shop. While not everyone will love every joke, customers appreciate it more often than not and may even give you free publicity by photographing your sign and posting it online.
7. Create a sense of urgency: Given that impulse buys account for up to 55% of all retail sales, getting people to act and act now is vital. Time-sensitive specials compel people to stop and take a look—and hopefully buy: “3 Day Only Sale!” “Limited Space Available: Call Today!” “Buy One, Get One Free – While Supplies Last” Help customers find opportunities to save and make the most of their shopping experience.
Signage that really speaks to your customers can do wonders for your businesses, driving sales and dramatically increasing revenue. Take time to re-evaluate your current outdoor sign strategy and see what you could be doing better—and then do it better, with Ebani Advertising. We can help you design a sustainable and memorable signage that will respond to your business needs and connect with customers by giving that brand recall and landmark value.
Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. When shoppers go outdoors with the intent of just looking around, a well-placed and attractive sign for your business can convince them to come in and check out your store. If they are in a hurry, an eye-catching sign will create a lasting impression in the customer’s mind. This means they now know your store exists and they will visit when they are looking for the particular goods or services that you sell.
Outdoor signs can offer a level of professionalism that is often missing from the more generic signs that are placed inside a window or door. For most businesses, an outdoor sign is one of the primary forms of advertising to their local audience. Outdoor signs ensure that your business information is readily on display for everyone to see. This 24/7 promotion helps to increase traffic in your store.
The outdoor sign of a business is one of the best opportunities that a company has to grow its brand. It’s one of the most visible pieces of marketing you will ever invest in for your organization.
According to research, about 76% of people say that they have entered a business based on the business’s sign alone. While over 50% of people stated that a storefront with a bad quality sign, typos in the sign, etc. stopped them from entering the store. This means a striking business sign can turn local residents into new customers.
The vast majority of the customer base of local businesses lives within a five-mile radius of its location. This means a person living in the local neighborhood passes a business 50-60 times a month if the place is in the path of their commute. A well-designed sign can bring in these types of potential customers as impulse shoppers. They may not be intending to go in a particular store, but they stop in simply because they saw the sign and it reminded them that they needed something. Or perhaps they just want to go in because of an inviting sign. Either way, the design of your sign can affect how profitable a business is in the long run.
In recent years OOH has evolved significantly and become a cost-effective solution for reaching consumers. Due to the dynamic nature of Digital out-of-home, brands have a better grip on their media plans as data is a huge support in making those money decisions. Out-of-home advertising was once limited to billboards, subway posters and other static signage that limited results, made it difficult to measure and accurately target a specific audience.
This may have worked for big-budget movies or giant fast-food chains with locations around every corner, but it did little to satisfy the promotional needs of evolving businesses. Consumer brands have always needed a more powerful tool to amplify their products, and now OOH has caught up to their needs. OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers on both a national and a local scale. This evolution was no doubt further influenced by the global pandemic, significant weather occurrences and ongoing supply chain kinks that have turned our world upside down. However, the change began long before hand. With arguably just as much flexibility and fluidity as other digital marketing channels.
Ongoing technological advancements are empowering brands to do more with their out-of-home campaigns. They can better target specific markets and more accurately measure the results to determine the campaign’s effectiveness.
Most significantly, DOOH (Digital Out of home) has now become a cost-effective way to achieve a national scale while providing the flexibility to customize at the local level while also responding to last-minute changes. These are just a few of the benefits of DOOH and some of the many reasons why 2022 will be the year out-of-home shines.
Being the biggest T20 league in the world, IPL came with immense opportunities for advertisers and brands who were looking to target a huge number of people.
84 new brands and 17 new categories have advertised in the Indian Premier League compared to the previous season, as per a report by TAM Sports, a division of TAM Media Research. The average ad volume per channel witnessed a 3 per cent rise over IPL 14. In 2022 IPL has telecast across 21 channels of the Star India network.
The number of advertisers, brands and categories witnessed a week-on-week growth during the 15th edition of IPL with the count of advertisers increasing by more than 13 per cent since the last two weeks.
Four out of the top five categories (e-comm gaming, pan masala, e-comm wallet, e-comm education) remained common between the two seasons. E-comm online shopping is a new entrant in the top 5 categories. The four categories from the e-comm sector contributed 32 per cent share of the ad volumes. Gaming has remained the top advertising category this year, increasing its share from 10 per cent to 15 per cent.
Amongst the top 5 advertisers, Sporta Technologies (Dream11’s parent company) is the only common brand in the two years. It has retained its first position increasing its ad share volume from 5 per cent to 7 per cent. The new entrants in the list are Vini Product (Fogg Deodorant), KP Pan Foods, Think and Learn (Byju’s) and Tata Digital.
The top five new categories included corporate/brand image, ecommerce-auto rental services, corporate-NBFCS, ATM services/debit cards and two wheelers. Among the 84 new brands, Tata Neu topped the list followed by Meesho, Spotify, Winzo Games and Fogg.
IPL (Indian Premier League) is one of the major sports events of the year in India. It is also an immense moment for brands and advertisers to target a massive potential audience. About 850 million+ audience watched IPL in 2021 with over more than 400 million people watching it on Disney+ Hotstar. This year in 2022, it is believed that the number of viewers on Disney+ Hotstar is going to drastically increase. Advertising in IPL 2022 is one of the prime branding ways to target a massive audience base and take your brand to the next level. With Tata Group being the official sponsor this time replacing Vivo and Disney+ Hotstar the official digital broadcast partner of IPL 2022 – The biggest cricket season has ended fulfilling the promise of entertainment, more action with 10 teams this time including two new city teams, i.e. Ahmedabad and Lucknow naming Gujarat Titans and Lucknow Super Giants. With Gujarat Titans willing their maiden title in the first year of existence.
Here’s how it works: when someone clicks the link on your site, goes to the affiliate’s site and proceeds to buy the product you’ve endorsed, you earn a commission on the sale. For blogs with an engaged audience of people who are interested in product recommendations, this can be a viable revenue model. Thousands of bloggers are making money through their blogs either by selling ad space, their own products/services, or through affiliate marketing. All these successful bloggers have some things in common: They are having blogs with great content. They have managed to build communities around their blogs. Many blog owners earn a modest $200 to $2,500 a month in their first year of blogging. Established bloggers who implement strong monetization strategies earn $3,500 to $15,000 monthly. Top bloggers can earn seven-figure incomes from their blogs. There are different types of roles and streams of income for bloggers. There are many people who make money on a free blogs too. If the blog is used as an avenue for promotion and marketing, it doesn’t cost anything to do so. Blogging as a full-time career can also be profitable if you’re lucky.
Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs.
Do bloggers get paid for views? The Math to that is; More Traffic = More Revenue.
It’s not unrealistic to make $0.01 – $0.25 per page view in many blogging niches through display and affiliate ads. So if you get 1,000 page views a month (which is quite less), you can make around $10-$25 per month, which will cover the cost of running the blog.
Now here is how you can start a successful blog in 5 Steps:
- Choose your blog name and get your blog hosting.
- Start your blog by adding WordPress.
- Pick a simple theme to make your blog your own.
- Add two key blogging plugins to find your readers and track stats.
- Write compelling content to create a blog that your readers love.
In this day and age, building a brand is key to business success. Branding provides businesses with an identity beyond products and services alone, creating something unique that customers can connect with. Whether you’re a business owner or a designer working on a branding project for a client, creating a strong, relevant and recognizable brand is essential for growing your business and building a loyal, scalable customer base.
With fluorescent ‘80s tones and shimmering visions of the future, jaunty line drawings and playful mascots, many of 2022’s trends come with more than a hint of optimism. Not everything is flamboyant, of course, but even the more restrained developments point to climate care, personal development and finding joy in the moment.
We may not be swinging into a bright new world quite yet, but these colorful and engaging branding design trends suggest 2022 should brim with life.