Defining the most appropriate marketing deliverables for a campaign can be more difficult than you might think. That’s because there are many factors to take into account.

For starters, you have to think about the client’s overall goals and the resources and budget to achieve them. Then, you have to find a middle ground between client expectations and a realistic outcome.

Here are a few tips to help you produce marketing deliverables that get that balance just right.

1. Ask the right questions

Before you get bogged down in the details of the project, it’s important to zoom out and get an overall view of what the client wants to achieve.

Asking your clients the following questions will help you get a better idea of the project deliverables that you’ll need to produce:

• What’s the purpose of the project?
• What does the client hope to achieve?
• What do you need to produce to meet the objective?
• Do you have the resources and budget to produce the deliverables?
• How are you going to produce the deliverables?

2. Define the requirements for each deliverable

Once you have answers to all of those questions, the next step is to think a little more deeply about the details of each project deliverable. A good starting point is to ask the client to list their requirements for the project.

From that, you can assess whether you can meet those requirements and prioritize them in order of importance. If you decide that you cannot meet specific requirements, then now is the time to discuss that openly with the client.

3. Break the deliverables down into tasks

Once the marketing deliverables have been established, you can then break them down into the tasks that need to be completed and by whom. This is where an experienced project manager can work their magic.

Breaking the deliverables down into bite-sized chunks enables project managers to establish a timeline for the project. It also helps them to consider whether the deliverables are feasible given the resources and budget available.

4. Assign critical metrics

How are you going to measure the success of your project deliverables? The answer is to work alongside the stakeholders to assign the metrics that will give you the clearest idea of the project’s progress and whether you’re achieving your goals.

This is an important stage of the process as it helps align the clients’ expectations with what you think is achievable. You should work alongside the clients to make sure they understand and are happy with the marketing metrics for the project deliverables.

Complete transparency at this stage will help to avoid disappointment further down the line.

5. The review and approval stage

Once you’ve decided what deliverables you’re going to produce, one stage that’s often missed is thinking about how those deliverables will be reviewed and approved.

Without planning, this stage can easily spiral out of control and affect the cost and quality of your deliverables. That’s why it’s important to think about how long the approval stage will take and what the process will look like if changes are requested.

Are You Using The Right Tools?

Project deliverables should be well-defined, attainable, measurable, clearly communicated, and realistic. However, when working on deliverables for internal and external stakeholders, it can be tricky to share key updates and keep everyone on track. That’s where the right project management software can help.

Ebani helps you build a customised solution that works best for you and makes it easy to share important updates, adjust your project timeline, and get a quick overview of your deliverables and their performance against key metrics on a real-time dashboard.

Critically, you can also plan and track project progress by defining phases and milestones. That ensures you know exactly what goals and activities need to be completed for each deliverable you produce.

Interested in knowing more, call Ajit Puttnam at +91 7799000590 or write to him at [email protected]