Since the majority of people have been spending more time at home during the pandemic, social media usage has skyrocketed. That means that there’s as much opportunity as ever to gain greater exposure through intelligent, shareable marketing campaigns.

People are sharing content more than ever, so campaigns that have strong share appeal are going to increase their reach and impact at a much higher rate.

We’ve found there are a few key things that make your content shareable:

• They’re useful. They teach something valuable, applicable, or insightful and make things easier for readers.
• They’re entertaining. Everybody shares funny or amusing things they find on the internet. Your posts should be no different.
• They’re inspiring. Especially lately, people want to feel uplifted. If they get that feeling from your company, all the better.

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