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According to a recent online survey, approximately 92% of buyers research about a product before considering to purchase it. The reason a company should have a strong digital presence is to make the brand name stand out in a crowd of competitors.

The real estate market is slowly gaining momentum after two years of slowdown due to COVID-19 outbreak. Real estate agents will get busier and competition among them also will tighten. As a real estate agency, would you stand out from your competitors? As in many industries, implementing digital marketing for real estate services has now become a new normal. Digital marketing plays a crucial role for building brand awareness for your real estate agency, widens exposure and opens up opportunities to attract more customers to your business. As the digital market has opened up abundant opportunities with the number of internet users increased globally, the real estate industry has greatly benefitted from digital marketing.

This article discusses the importance of digital marketing for real estate.

Why using Digital Marketing for real estate is the right choice?

As the Internet extends its tentacles into every aspect of daily life, everybody turns to a search engine for every piece of information. No one wants to waste time asking information from others when a mobile or computer can get the information within seconds. Therefore, you need to establish digital presence to boost your brand’s visibility. After all, this is the place where your leads hang around and you don’t want to miss out while people finding you in their search. Look at big brands like DLF, SOBHA, EMAAR and BRIGADE group, they have built their brand identities to command large share of the market.

Benefits of Digital Marketing:

Digital marketing strategies evolve with time and get much better. Now a days, digital marketing has a reach that extends beyond urban cities and is developing in tier-2 and tier-3 cities. Gone are the days when you had to search amidst thousands of properties for your dream home. Hassle-free buying experience and time-saving are the new mantras for real estate. Using digital marketing, the process of buying a home has changed monumentally in the past few years. Those who take advantage of the digital approach are able to transcend the usual marketing efforts.

Let’s take a closer look at all of the ways that real estate companies can benefit from digital marketing.

Start By Having Your Website

Have a professional agency design and develop to smart looking website that is easy to navigate and efficiently informative. One that is developed from the customer’s point of view works best. Do not go overboard about talking ab out yourself only. Visitors to a website do not want to be bored reading a lot. Have a distinct ‘call to action’ form that generates leads right at the top banner itself. Ensure your property listings are current and providing relevant information that buyers seek. While showcasing the highlights of the project, a good idea is to showcase lifestyle and benefits that are beyond just the apartment and the projects amenities. Sharing knowledge of the neighbourhood helps in a big way and aids buyers in making their decision. A dynamic website collates leads for you when powered by google ads that brings your website to the forefront of people searches on the internet as against being lost somewhere behind. SEO (Search engine Optimisation) is what powers this for you.

Do not get a website developed by a freelancer as there are many elements that are needed to have the best, and in our experience one person does not know all and for that matter can do all for you.

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

Search Engine Optimization:

Today 90% of home buyers use the internet. According to the National Association of Realtors, 44% of all buyers search online for property listings as the first stage of their journey. Is your website easily navigable, enabling visitors to find what they’re looking for, sort through multiple search results, compare listing, and finally sell from you? How fast, secure and mobile-friendly is your website? Because, a top-notch website optimization, a regularly updated blog page and an informative social media presence are the key elements of any real estate digital marketing strategy. A blog is a great way to not only level up, but to provide clients with helpful advice on the selling or buying process of a home or property.

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

Stronger Reputation:

The fact is that real estate agents live and die on their reputation. A prospective buyer takes a closer look at the agent’s online presence before making any sort of final decision. The process of buying and selling homes is built on word of mouth. Here, social media marketing gives an edge to real estate agents to stand apart from the crowd. Buyers and sellers are also likely to rely on online reviews. The more positive reviews a real estate agent/firm garners, the higher is the sales of business. ORM (Online Reputation Management) is that key here.

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

Focus on Video Content Marketing:

Real estate buyers know that property photos aren’t always accurate. These images alone can’t really convey interior design, natural light quality, and neighbourhood vibe. If your property has all those things going for it, you ought to use real estate video content to show them off. The top real estate agents often rely on video content of each property that they are selling. From specific project videos, to individual agent videos, to community and neighbourhood vide videos; there is so much that can be conveyed through videos. While a few real estate developers and agents also use client testimonial videos to share experiences that help build trust of other prospective customers. Video content is a great way to use as a pull methodology to get prospective buyers in the door without having to dedicate any additional resources to the task.

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

Share Expert Knowledge:

The knowledge offered by top real estate companies to clients is not common place. They provide transparency that builds trust. As big developers mostly do not circumvent laws that govern the real estate business, they enjoy the confidence of buyers. Smaller and independent project developers tend to cross the line and are not necessarily transparent about permissions and plans which is a big reason why buyers are always cautious about a real estate investment. Customers are looking to do business with realtors who can provide transparency and immediate answers for their queries related to their property investment. All details about the project, plans, government sanctions and permissions, features, amenities, the look and feel of the project, pricing etc. can be shared without any confusion leading to a more transparent and efficient dealing. It saves time as the buyer can physically visit the property after clearing all doubts. Digital easily allows for sharing of all of the above in the form of digital brochures, walk-through videos, digital floor plans to attachments of government sanctions and permissions, etc.

This is largely done via content on your social media handles such as Facebook, Instagram, Twitter, Linkedin, etc. that reaches prospective buyers. A clear strategy is needed and the market is dynamic and situations (such as this pandemic) and factors keep changing. All social platforms today help you promote your business by paying. This amount is far lesser than what conventional media costs while helping you reach your relevant audience singularly. A great strategy is one that efficiently communications to your audience and keeps them interested in you. You

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

Pay-Per-Click Advertising:

Pay-Per-Click, also known as PPC advertising is an excellent strategy for real estate developers /agents looking to generate new leads based on ads that they pay for every time the ad gets clicked on. PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad. With PPC advertising, you can bring potential customers directly to your real estate website.

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

Conclusion:

These are just a few digital marketing tactics that work to form a successful real estate marketing strategy. It has never been easier for a real estate developer/agent to reach out to their target audience in a more direct manner. At the end, a successful digital marketing strategy will help  generate and convert more leads into buyers.

Connect with Ebani Advertising at [email protected] in case you have the need for a dynamic website to handling your real estate Social Media Marketing needs that propel your business to success. Ebani Advertising has developed and manages websites for a host of developers and agencies in Dubai and India.

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