Almost every business had to make quick adjustments at the beginning of the pandemic, and that usually included some kind of brand refresh. For some that meant being more health-conscious; for others, it meant playing a bigger role in the community. Some companies were completely locked down and had to totally reinvent their online presence.
Hopefully, most of these COVID-driven adjustments have passed now, but customers will continue to value brands that communicated safety and togetherness. Make sure that you incorporate health and safety into your brand where applicable, but also a general sense of empathy, compassion, and adaptability will take your brand story to the next level.
Run a quick brand audit by asking a few key questions:
- Does your current positioning make sense given the current market climate?
- Has your target audience changed at all during the pandemic?
- How will it change again as restrictions begin to lift?
- Are you still addressing your customer’s primary pain points, or have those changed?
If you’re feeling uncomfortable about your answers to these questions, it might be worth adjusting your brand strategy or contact the experts to help you define a plan that suits your current brand needs. Contact – +91 9717111331
