In recent years OOH has evolved significantly and become a cost-effective solution for reaching consumers. Due to the dynamic nature of Digital out-of-home, brands have a better grip on their media plans as data is a huge support in making those money decisions. Out-of-home advertising was once limited to billboards, subway posters and other static signage that limited results, made it difficult to measure and accurately target a specific audience.
This may have worked for big-budget movies or giant fast-food chains with locations around every corner, but it did little to satisfy the promotional needs of evolving businesses. Consumer brands have always needed a more powerful tool to amplify their products, and now OOH has caught up to their needs. OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers on both a national and a local scale. This evolution was no doubt further influenced by the global pandemic, significant weather occurrences and ongoing supply chain kinks that have turned our world upside down. However, the change began long before hand. With arguably just as much flexibility and fluidity as other digital marketing channels.
Ongoing technological advancements are empowering brands to do more with their out-of-home campaigns. They can better target specific markets and more accurately measure the results to determine the campaign’s effectiveness.
Most significantly, DOOH (Digital Out of home) has now become a cost-effective way to achieve a national scale while providing the flexibility to customize at the local level while also responding to last-minute changes. These are just a few of the benefits of DOOH and some of the many reasons why 2022 will be the year out-of-home shines.
